Founded in 1984, LED Group ROBUS is headquartered in Dublin and now has branch offices in Britain, Australia, New Zealand, South Africa and Guangzhou in China. In every country in which we operate, our people interact on a daily, ongoing basis with stockists and end users. We embrace emerging technologies and the benefits they bring to the market, creating enduring products with low energy, low maintenance, outstanding performance and return on investment.
ROBUS has recently entered the New Zealand market and now distributes to leading electrical wholesalers across both the North and South Island. On the ground representing ROBUS in New Zealand is our dedicated sales team who service everywhere from Auckland to Invercargill and everywhere in between! Backing up our sales team is our experienced business support team as well as distribution centres located in Auckland and Christchurch to ensure our New Zealand customers are well serviced.
Our five values are the foundation of our culture and our approach to business. They are synonymous with the LED Group and are at the heart of everything we do, uniting us across geographies and making us a great company to work with and for.
Light has no boundaries! Light stimulates and informs us – it effects how we see our world and the way we feel. Light is integral to architecture, definition and beauty. Light is life. Just like light, our brand ROBUS and our people know no boundaries. There is a demand for fresh and exciting products and working practices to satisfy the desires of an ambitious team spirit.
Whilst our product quality is the foundation to our success, our business is focused on customer relationships, through constant contact and engagement."
To make our internal and external customers stick to us like glue.
Our business succeeds when your business succeeds."
It all started when two school friends persuaded Mick Slein to join them in starting an electrical distribution company in a marketing and sales manager role. Soon enough they realised the potential of the market and decided to expand their product offering. The new products showed better results and under the name Traklite Systems, they became appointed agents for Eterna Lighting. 1984 had one more turning point in Mick Slein's life - It was the year he married Laura.
In the picture: LED Group ROBUS headquarters between 1990 to 1995. Kilmainham, Dublin 8 - 8,000 sq ft.
In 1990 Mick saw the potential in sourcing products from Asia and became the first lighting company in Ireland and the UK to import from China. Leo Keogh came on board as a financial director (from GEC, the largest distributor in Ireland at the time). Without knowing that LED technology would evolve to what it is today and have a major impact on the lighting industry, a decision was made to change the company’s name to Lighting and Electrical Distribution Group, LED Group for short (how visionary!).
In the picture: LED Group ROBUS headquarters between 1995 to 2005. Walkinstown, Dublin 12. Originally 20,000 sq ft, extended to 38,000 sq ft.
In 1984 Mick was running his company from the Drumcondra office surrounded by walls covered in shelves. In 1985 the company moved to a 4,000 sq feet building in Terenure. Five years later to an 8,000 sq ft premises in Kilmainham. In 2005, LED Group ROBUS settled in the current premises on Nangor Road. The building includes showrooms, head office and 100,000 sq ft purpose built warehousing and distribution centre stocking 25,000 pallets of over 1,000 leading products, distributed to 40 countries worldwide.
In the picture: LED Group ROBUS headquarters from 2005 to today. Nangor Road, Dublin 12.
The first expansion took place in 1996 as the ROBUS brand entered the UK market. In 2008 ROBUS began to find its way to other European countries starting with members of Benelux. The Middle East market was opened to us in 2009. The Australasia office was founded in 2010 in Brisbane and quickly became an important part of the company. Two years later, in 2012, New Zealand was added to the company map. In 2014 ROBUS established itself in France and Baltic and Scandinavian countries.
In the picture: LED Group ROBUS exibition stand in Light+Build trade fair in Frankfurt, 2018.
In 2006, LED Group ROBUS received the prestigious Best Companies to Work for in Ireland award. In 2015, LED Group ROBUS was named one of Ireland’s Best Managed companies in the Deloitte Best Managed Companies Awards Programme. This came after a lengthy qualification and judging process in which the complete performance of a business is assessed, moving beyond finances to areas like operational excellence, strategy and human resource processes. Furthermore, LED Group was singled out for a special recognition prize for ‘Excellence in Commitment’.
In the picture: LED Group ROBUS team after receiving the Deloitte award.
Our customers are the reason we exist. ROBUS in New Zealand continues to grow to support the needs of our valued customers across the country. With distribution centres in Auckland and Christchurch, your order gets to you as soon as possible. Recently, our sales team in New Zealand has expanded to ensure our customers expectations are exceeded with sales reps based on both the North and South Islands. Our sales support team are also on hand to help with everything from order enquiries to technical support and advice. Our team is your team!
In the picture: LED Group ROBUS in New Zealand.
We think and act like a family at the LED Group, with each employee driving with belief, passion and energy the group’s core values — commitment to meeting customer needs and pleasure in business relationships, nurturing productive teamwork.
In the picture: Michael Slein on his wedding day in 1984